Monday, February 27, 2012

Les Caves Auge in Paris

In Paris, an unassuming wine shop in the 8th Arr. has influence on wine lovers like no other.  The wine shop, like the majority of the vignerons that Auge represents, is simple and humbling that if you are not familiar with Auge, you may skip it without giving it too much thought. The website says in a small font ‘depuis’ (since) 1850 and not much else.

It is a wine shop that is absolutely clear on what it represents.  In terms of philosophy, Auge reminds me of another great wine shop - Chambers Street Wines.  Both wine shops are hugely successful.  


There is greatness and joy about a wine shop that is steered by the focused ideal of owners and not by the broad sense of general consumer.  Least to me, Auge has no interest in pleasing everyone.  If you love wines made by vignerons who give a shit, you will likely love Auge.  Auge is so jam packed with wines that, if it were in BC, a city would close it down by quoting some silly bylaw.  The photo is the inside Auge taken during my last trip.

I can spend hours in Auge.  If you are in Paris, it is a great place to spend some time.  And, say, you are looking for a special wine like Pierre Overnoy from Jura, ask sales staff. He or she may disappear down to a cellar and fetch a bottle for you - provided that you pass the unofficial sales staff's verbal wine test.  Or simply grab a bottle or two that you never heard of, buy a baguette sandwich, and dance down to the banks of Seine with a corkscrew and glasses.  And oh, you can have wine with a baguette sandwich in public places in Paris and not worry about a social disobedience ticket.  If weather is unfriendly, I usually go back to my hotel room – which is just as nice.  

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